PRIVACY POLICY
Effective Date: January 29, 2026
ArmorFit (“ArmorFit,” “we,” “us,” or “our”) values your privacy and is committed to protecting your personal information. This Privacy Policy explains how your information is collected, used, and safeguarded when you visit our website or engage with our services.
ArmorFit operates as a doing business as (DBA) of Coach Laura Hamilton LLC.
INFORMATION WE COLLECT
We may collect personal information that you voluntarily provide, including but not limited to:
• Full name
• Phone number
• Email address
• Date of birth
• Fitness history
• Health- and fitness-related goals
This information is collected through website forms, scheduling systems, client onboarding tools, and direct communication.
HOW WE USE YOUR INFORMATION
The information collected may be used to:
• Provide and manage personal training, coaching, and fitness services
• Communicate with you regarding sessions, scheduling, or services
• Customize programming and recommendations based on your goals and fitness history
• Improve our services and user experience
• Send updates, promotions, or marketing communications
Your information is not sold, rented, or distributed to third parties.
We may use collected data for marketing and analytics purposes, including targeting specific demographics, only in an aggregated or identifiable manner, to better tailor services and communication.
THIRD-PARTY SERVICES
We may use trusted third-party platforms to operate our business, including but not limited to:
• Scheduling and client management software
• Payment processors
• Website analytics tools (such as Google Analytics)
These third parties only have access to information necessary to perform their services and are required to protect your data.
COOKIES & TRACKING TECHNOLOGIES
Our website may use cookies and similar technologies to enhance user experience, analyze website traffic, and support marketing efforts. You may adjust your browser settings to disable cookies if you prefer.
DATA PROTECTION & SECURITIES
We take reasonable administrative, technical, and physical measures to protect your personal information from unauthorized access, disclosure, or misuse. While no system can be guaranteed 100% secure, we strive to use best practices to safeguard your data.
YOUR RIGHTS & CHOICES
You may request to:
• Review or update your personal information
• Opt out of marketing communications
• Request deletion of your data, subject to legal and operational requirements
Requests can be made by contacting us using the information below.
CHILDREN'S PRIVACY
ArmorFit does not knowingly collect personal information from individuals under the age of 18 without parental or guardian consent.
CHANGES TO THIS PRIVACY POLICY
We reserve the right to update this Privacy Policy at any time. Changes will be reflected on this page with an updated effective date.
CONTACT INFORMATION
If you have questions or concerns regarding this Privacy Policy or how your information is handled, please contact:
ArmorFit
DBA of Coach Laura Hamilton LLC
📧 info@armorfitbcs.com
🌐 www.armorfitbcs.com